Posts Tagged: email

Diving Deeper Into MJML

I published a blog post on Edenspiekermann’s Developer’s Blog, which is also featured on MJML’s community website.

Send later!

I sometimes talk with friends and colleagues about how we deal with the many important and unimportant emails we get during the course of the day. And I noticed that everybody has some smart tricks to do that, but almost nobody has ever heard of an email scheduler like Boomerang or Right Inbox.

The thing is that I have the habit of reading my emails in the morgen during my first cup of coffee (hmmm… coffeeeeee!) and I reply to the important emails immediately. For the not so urgent emails I schedule a time slot after the lunch break (when my stomach is full, but my brain is empty) to reply to them. But of course somebody on other side also uses emailing to get over his/her after lunch coma and would write me a “Re: Re:” in an eye blink. – So the textbook definition of a “Re: Re: Fwd: Re:”-spiral begins and I end up doing nothing else but emailing for the rest of the afternoon.

BoomerangSince last year I’ve been using the mail scheduler Boomerang to help me to break out of the “Re: Re: Fwd: Re:”-spiral. I still take my afternoon time slot to write/answer emails (aren’t we all victims of our own metabolism?), but I let Boomerang send those emails some hours or even some days later, so I can keep my afternoon relatively free from email duties. I also don’t mind to write emails in the evening while watching an episode of House of Cards, but I don’t want to bother anybody else with business emails at that late hour. So I schedule them to be sent at around 8:30 in the next morning. I also schedule party invitations or other sorts of private emails to be sent after 6:30PM or at 11AM on Saturday, so I won’t distract anybody else during the day with these sorts of information.

I also use Boomerang for pushing interesting newsletters to the evening or weekend. But since companies know when the best time is to send out newsletters (and surprise(!) it’s not 7pm on a Saturday), I have also set up filters to let them skip my inbox and land in a special read later folder. Friends of mine who broadcast cats pictures in the middle of the day also land here sometimes… 

I often wish that people and particularly companies would use emails with more responsibility, but I guess that that is a wishful thinking. Nevertheless, if I got you interested in email schedulers, here is a discussion on reddit about Boomerang and co.!

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